I'm a senior creative director and writer/producer/editor based in New York, specializing in marketing for scripted and unscripted television.
For over a decade I led creative at History, where as Creative Director and Director of Strategy I was responsible for the look and feel of the network brand and the planning of its promotional campaigns — including campaigns for the three most-watched programs in the network's history: Hatfields & McCoys, Vikings, and The Bible.
Every campaign starts the same way: find the promise inside the show, and cut everything that isn't that. Audiences are smart and skeptical — the promise has to be honest, and the execution has to earn the tune-in.
I've written, produced, and directed image campaigns, trailers, and launch spots for History, A+E Networks, ESPN, and TruTV, along with short-form documentary and behind-the-scenes series for history.com — including The Real Vikings, The Proof Is Out There: Military Mysteries, and four hour-long Vikings specials as story and post producer.
Recognition includes three BDA North America awards and a Gold Cup, eleven Telly Awards, and a Cinema Advertising Council national advertising award.
Before History, I worked as an assistant director on New York independent films, and started as a script reader and development assistant at Woods Entertainment, a Miramax company. I was born in Akranes, Iceland, and earned my film directing degree with honors from the School of Visual Arts in New York.
Selected Credits
Hatfields & McCoys · Vikings · The Bible · The Curse of Oak Island · The Secret of Skinwalker Ranch · Alone · Ancient Aliens · Pawn Stars · American Pickers · History's Greatest Mysteries with Laurence Fishburne · Secrets Declassified with David Duchovny · The UnXplained with William Shatner · The Proof Is Out There: Military Mysteries · Swamp People · Forged in Fire · 102 Minutes That Changed America · Life After People · King · Hardcore Pawn · NHL on ESPN
Campaigns produced for History, A+E Networks, ESPN, and TruTV.
Currently booking projects and open to staff roles. New York — and everywhere else, remotely.